Tubox operated with a generic auto repair shop identity that failed to reflect its evolution into an academy after a 10-year track record.
The image of a "schematic car" acted as a ceiling for a brand looking to professionalize automotive passion. It lacked the differentiation needed to position itself as a high-performance specialized training center.
We redefined the identity around the concept of the pit box, using an orthogonal structure that reinforces the name Tubox. We integrated a palette of black, orange, and white with neon violet and green accents to capture the aesthetic of gearhead pop culture and car tuning. The design moved away from standard tropes to adopt a cool, grassroots vibe aligned with its students' mechanical instinct.
The brand established itself as an academy for professionals, turning the workshop into a high-impact learning environment. The new identity connected passion with profession, equipping the company with a flexible, cohesive graphic system spanning technical apparel to institutional signage. Today, Tubox stands as a solid asset professionalizing the regional automotive sector.
