Eleven livestock companies from central and northern Argentina joined forces to build a direct export consortium, bypassing major meatpackers.
The challenge was to project the strength of this union in demanding global markets. The brand needed to reflect the depth of Argentine cattle tradition without falling into folkloric clichés, acting as a mark of trust for premium export cuts.
We built a visual identity rooted in national symbolism and the region’s cultural heritage. The logo was structured as a seal of guarantee, using clean line iconology that nods to traditional livestock branding irons. The color palette blends national colors with dark navy and gold, elevating the perception of a true "Premium Origin" product for global markets.
Tierras Pampas established itself as a top-tier export brand. The design system—featuring patterns inspired by traditional textiles and high-end brand touchpoints—allows all 11 companies to operate under a single umbrella of certified quality, showcasing local cattle-raising excellence to the world.
