Cerdo Va started out as a specialty butcher shop. As the offering expanded into beef, cold cuts, and house-made sausages, the original identity became a ceiling.
What began as branding for a line of sausages ended up exposing a brand architecture crisis: the name had outgrown its purpose.
The sausage category is saturated with rural aesthetics and appeals to heritage. Posta Capital broke that code with a more urban, professional identity, backed by a visual system built to stand out on shelf and work just as hard on a landing page or a delivery truck.
The rebrand wasn't aesthetic, it was strategic. By unifying the business under Posta Capital, the company eliminated brand fragmentation, ensuring that design would follow the evolution of the business instead of holding it back. Today the brand is a flexible asset that lets new product lines be integrated without friction, optimizing communication spend.
