UOPA!

The house became a decoration game board, where experimentation with design objects began its game. Exploring the infinite possibilities of concrete became a very personal experiment for its creators, and above all, fun, with a result that reflects that search: decoration can break monotony.


Services

Visual identity ¬ Print ¬ Motion


What can be more monotonous than gray?


Well, not this brand.

Its objects stand out in any space, which gave us the ideal expression for the perfect naming: UOPA!


This brand plays with the boldness of a robust but infinitely abstract and malleable material, where the typography emulates the molds used to make cement figures.


What can be more monotonous than gray?


Well, not this brand.

Its objects stand out in any space, which gave us the ideal expression for the perfect naming: UOPA!


This brand plays with the boldness of a robust but infinitely abstract and malleable material, where the typography emulates the molds used to make cement figures.


The chosen colors defy convention: magenta, yellow, and cyan can definitely break monotony, becoming perfect protagonists of the space.


And last but not least, the iridescent color also breaks structures, becoming the perfect ally for packaging, where the forms from the outside are broken until reaching the object inside: the cement in its total abstraction.

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Made in Córdoba, Argentina

© LABURO STUDIO, 2023