We started off with pure singing a rural brand with a lot of potential. 11 agricultural companies from the central and northern regions of the country joined forces to develop a major consortium for exporting the best quality Argentine meat to the world's most demanding markets.

They called on us to give a name, color, and voice to this union. For the graphic system, we developed a series of visual elements inspired by the aesthetics of the Argentine gaucho tradition, which represents an important cultural asset of the country and is recognized worldwide.