Three entrepreneurs from the capital city of Córdoba, Argentina, have joined forces to create the first smoothie bar in the country. They affirm that focusing on these products is a differential since there is not such a specific proposal in the market so far. We created a fresh, stimulating and vibrant brand.
Visual identity ¬ storytelling ¬ Motion
The signage can do without the "Freshtown" label when it needs to provide other directions.
As mentioned earlier, the permanent identifying elements will be the F and T within the yellow circles.
This signage will be distributed within commercial premises to signal the steps to follow for the purchase of each product and to convey messages to consumers.
Inspired by the Memphis Movement, we extracted those particular elements that would allow us to build a powerful base of great expressive expansion, along with the great challenge of combining them with urban signage elements.
The result gives us a graphic platform with multiple combinations to create a brand with a vibrant visual richness, full of dynamism and freshness.